Date:

oct 2020 - dec 2020

What we’ve done:

Product service • System design • UX/UI design • Design for Social Media • Video production

S’PROUDY is not just another compost bin hidden under the kitchen sink, it is something that you can flaunt in your home.
This completely changes the perception and meaning of how compost bins are supposed to be. It can be placed in your kitchen, living room, balconies or any place of your choice.

The larger system of our PSS has three main elements: S’PROUDY (the product), Collection Spot and Grow Spot.

The User can subscribe to S’PROUDY can be replaced with a fresh one at the Collection spot.

S’proud completes the process of composting, which is then used at the Grow Spot and given to organizations that do reforestation drives.

Once the user brings S’PROUDY home from the Collection Spot and places it at a preferred spot, they should change the strap orientation from carry mode to use mode.

The strap inlay makes it very easy for the user to carry the product, as well as open the lid of the container. The user removes the activator mix from inside the container to be used later.

To start using S’PROUDY, the user first tears the grow strip and keeps it aside. they use the packaging to create the base layer and begin composting by layering up discarded wet waste with activator mix and browns. After the container is full, the user replaces it with a fresh one at the Collection Spot.

The packaging of S’PROUDY has been designed keeping in mind the 100% biodegradable nature of the product. It is made with 100% recycled paper and we use organic soy based ink for printing.

Instagram is used as the primary social media platform to kickoff marketing campaigns and interact with the community

The website is an integral touchpoint the product-service system. It is used as a platform to invite people to share with the team what they’re proud of that is the core of marketing campaign.

I have developed the mobile application for Sproud to make the service-system efficient.

Amarinder Arora

Copywriter and head of research

Bianca Fratin

Head behind the brand identity and Video making

Valeria Goncharova

Interaction designer of S’PROUD

Prathana Shah

Head behind the service and the product

Simone Testa

Master prototyper, paper pulp has no secrets for him